Faber Marketing
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Finding the right strategic resource for your business is tricky. You may find a fabulously creative group, but they may lack strategic direction; or they may provide excellent strategic advice, but lack the creative vision to see it through. Finding the whole package is the key.
Our professional marketing team is comprised of smart, creative and highly talented people who specialize in the successful integration of electronic and traditional marketing. We will put together the right campaign for you from cutting edge design to skillful copywriting to media selection.
Whether you need online or offline marketing help or some combination of the two, Faber Marketing can help.
Inspiration, Innovation, Communication that is what Faber Marketing is all about.
Philosophy
Building Success One Project at a Time
We measure our success by that of our clients. We believe in achieving success in ever-increasing increments.
We know that not everyone has a cool million for their next marketing campaign. We believe in starting with modest accomplishments and then using the profits to create bigger successes. It’s how we do it – for you and for us.
Proven, Practical Solutions
We build your success one project at a time using proven, practical solutions for today's business climate. We stay on top of emerging best practices and utilize them to your best benefit.
Our emphasis is on the skilled integration of traditional and web marketing.
Call Faber Marketing to get started today.
Your Success is Our Success
Our pride is in our clients achievements. We love working with high tech clients and various B-to-B endeavors, but we also thrive in consumer direct products. Our success is as widespread as our client list.
Faber Marketing is the Right Choice
From marketing strategy to creative execution, we build your campaign expertly for whatever media is chosen… Inspiration, Innovation, Communication. Give Faber Marketing a call or enter our site now!
Let Faber Marketing Help Get You on the Right Track
When you are starting a business or launching a new product, you don’t always know exactly how to proceed. There are a multitude of choices to make… What is the right message? Who is the right audience, really? What will make them respond? Is there an optimum media mix for this audience?
Innovative Techniques and New Technologies
With so many paths to choose from, you want to be sure to make the right choices. Our strength is finding innovative techniques and often new technologies to solve common and unusual business challenges.
We focus on achieving practical bottom line results for clients.
Inspiration ~ Innovation ~ Communication. Faber Marketing.
We approach every client differently. Every product has its own unique set of attributes and issues. It is our job to take the whole product and make it shine. The better results you have, the better your budget will be for future endeavors! That’s great incentive for everyone!
We strive to create momentum for your products; and then provide steady improvement with the right mix of online and offline marketing.
Traditional Creative Services:
Strategic Marketing:
Before all the fun begins, it is time to roll up the shirt sleeves and devise a plan. Whether it is a full blown business plan you need or a marketing plan to compliment it, we have the expertise to put it together for you. With proven skills and years of experience, we can guide you expertly through the strategy process.
Direct Mail - We can manage the list acquisition, creative development, printing and mailing for you, freeing up your time to focus on running your business.
Advertising/Product Promotion - Whether you work in consumer products or business to business, our team is comprised of specialists with years of experience in launching or breathing new life into your offerings. We emphasize cost-effective media mixes that are designed to be repeatable for best results. Let us help to give your business the attention it deserves.
Sales Collateral - Let us develop print or electronic sales materials that help you approach new clients with confidence.
Direct Marketing - With the media mix that is available today, direct marketing can be an efficient tool for many products and for most all B2B strategies. Let us share ideas with you about campaign strategy and media mixes so that we can start bringing in new revenue today.
Copywriting - We write sales materials, business articles, white papers, newsletters, website content or any other copy that will help you to get your message out.
Branding - Many companies are not devoting enough time to this critical discipline. Your brand is your stock in trade; it is your first face to the public and it is one aspect of the marketing mix that is often taken for granted. Whether you are building, maintaining or trying to relaunch your brand, we can help you by working towards practical solutions .
We are passionate about online, interactive marketing services. It is the kind of medium that is continually changing and we are on top of these changes so that you can be too.
In fact, we are ready to offer you help in any of the following areas:
Strategic Planning and Campaign Management : We are experts in integrating the web into the rest of your marketing strategy.
Email Programs : Email marketing requires an experienced guide. There are great opportunities but also great pitfalls to avoid. Let us share ideas with you on list acquisition, list building, creative concepts, and the latest in delivery and tracking technology.
Newsletter Marketing : We can manage your online newsletter marketing program and keep you in close touch with your best clients and prospects.
Online Business Lead Generation : New media buying opportunities enable us to set up programs where you pay only for the leads you receive.
Blogs and RSS Feeds: Do you generate a lot of content for your company? Or do you need content for your site to help attract new business? Let us show you how to use these new technologies to your best benefit.
Cost-per-Action (CPA) Deals : Where can you look to advertise your services where you pay only for clicks, visitors, sign-ups, or shoppers? Let us show you how.
Search Engine Optimization : We have both basic site submissions packages as well as more comprehensive pay for placement and CPA programs designed to reach your target audience at logical price points for you.
Contact us today to discuss your next online marketing project.
Creative, Cost-Sensitive Marketing Solutions
We are seasoned marketing pros who work with a small team of talented people to get the job done without costing you a fortune.
We specialize in small to mid-size businesses that have minimal, if any marketing department. We fill in the blanks for you and get your product or business off the ground. We have nearly 20 years of experience, spanning many marketing disciplines and we thrive on a challenge – so come to us with one today!
About our Principal:
Shelley Faber is a creative, passionate marketing pro. She is a no-nonsense, eyes- forward person who is always ready to help. She is also a fun-loving mother of three boys. Talk about a challenge.
Shelley is a bottom-line oriented marketing generalist who has served as Marketing Director for a number of Fortune 500 companies and several small-to-mid sized companies. She has spent many successful years in the high tech arena launching and promoting new products. Shelley has also enjoyed great success with noteworthy online ventures where she was responsible for site strategy and copy through product promotion, as well as launching e-commerce applications.
Just prior to striking out on her own, Shelley completed a series of strategic consulting assignments including one at a world leader in direct marketing, and another at a consumer packaged goods market-leader. Shelley's marketing experience is as broad as the range of companies she has served.
What does this mean for you? It simply means that she has a wide variety of experiences to draw from; experience that hopefully can benefit your business. Contact her today and talk about what help you need with for your business.
Contact Us
Faber Marketing
Shelley Faber
Office: 860-436-4633
Cell: 860-250-8696